Field Testing
This is a preview of a concept contained in The Personal MBA by Josh Kaufman, a book that will help you master the fundamentals of business, hone your business instincts, and save a fortune in tuition. The Personal MBA distills the most powerful principles of business and delivers them quickly and concisely. Order your copy now…
What is “Field Testing”?
“Any engineer that doesn’t need to wash his hands at least three times a day is a failure.” — Shoichiro Toyoda, former chairman of the Toyota Motor Corporation
Key Points:
- Field Testing means creating, using and iterating your offering before offering it to customers.
- Field Testing is a critical step in the Iteration Cycle, helping you find flaws in your offering.
- The purpose of Field Testing is to minimize risk, by making sure that the offering works before trying to sell it.
Questions for Consideration:
- Do you use what you make every day?
- How can you expose your offer to the rigors of field testing before and after it’s made available to your customers?
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