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The Personal MBA: The Book

Master the Art of Business - by Josh Kaufman, founder of PersonalMBA.com

Externalization

This is a preview of a concept contained in The Personal MBA by Josh Kaufman, a book that will help you master the fundamentals of business, hone your business instincts, and save a fortune in tuition. The Personal MBA distills the most powerful principles of business and delivers them quickly and concisely. Order your copy now…

What is “Externalization”?

Words are a lens to focus one’s mind. — Ayn Rand, philosopher and author of Atlas Shrugged and The Fountainhead

Key Points:

  • We respond better to stimuli in our Environment than our own internal thoughts. We can improve our productivity by converting our internal thoughts into an external form.
  • Externalization lets us reinput information into our brains via a different channel, which translates into additional cognitive resources.
  • There are two primary ways to externalize your thoughts:

    • Writing. This is the best way to capture ideas, plans and tasks.
    • Speaking.
  • Don’t keep your thoughts locked up in your head.
  • The more you Externalize, the clearer your thoughts will become, and the faster you’ll reach your goals.

Questions for Consideration:

  • How often do you externalize your thoughts, either by writing, drawing, or discussing them with others?
  • What could you do make externalization a regular practice?

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True leaders aren’t made by business schools – they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and you will learn in one week the principles it takes most business professionals a lifetime to master. Buy The Personal MBA by Josh Kaufman now.