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The Personal MBA

Master the Art of Business

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This is a preview of a key idea from The Personal MBA: Master the Art of Business by Josh Kaufman. Order your copy now...


Words are a lens to focus one’s mind. — Ayn Rand, philosopher and author of Atlas Shrugged and The Fountainhead

Key Ideas:

  • We respond better to stimuli in our Environment than our own internal thoughts. We can improve our productivity by converting our internal thoughts into an external form.
  • Externalization lets us reinput information into our brains via a different channel, which translates into additional cognitive resources.
  • There are two primary ways to externalize your thoughts:

    • Writing. This is the best way to capture ideas, plans and tasks.
    • Speaking.
  • Don’t keep your thoughts locked up in your head.
  • The more you Externalize, the clearer your thoughts will become, and the faster you’ll reach your goals.

Questions for Consideration:

  • How often do you externalize your thoughts, either by writing, drawing, or discussing them with others?
  • What could you do make externalization a regular practice?

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