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The Personal MBA

Master the Art of Business

2nd Edition, Revised & Expanded


This is a preview of a key idea from The Personal MBA: Master the Art of Business by Josh Kaufman. Order your copy now...

Damaging Admission

“We confess our little faults to persuade people that we have no large ones.” — François de La Rochefoucauld, seventeenth-century French courtier and aphorist

Key Ideas:

  • Damaging Admission means acknowledging potential risks an offer may have.
  • Making a Damaging Admission can actually increase your prospects’ Trust in your offering, because it shows integrity.
  • Be upfront regarding your drawbacks and Trade-offs. They know you’re not perfect, so don’t pretend to be.

Questions for Consideration:

  • Who is your offer not for?
  • What are the drawbacks or tradeoffs?
  • Would a damaging admission increase the trust your customers have in you?

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