A World-Class Business Education in a Single Volume
Master the Art of Business
2nd Edition, Revised & Expanded
“We confess our little faults to persuade people that we have no large ones.” — François de La Rochefoucauld, seventeenth-century French courtier and aphorist
- Damaging Admission means acknowledging potential risks an offer may have.
- Making a Damaging Admission can actually increase your prospects’ Trust in your offering, because it shows integrity.
- Be upfront regarding your drawbacks and Trade-offs. They know you’re not perfect, so don’t pretend to be.
Questions for Consideration:
- Who is your offer not for?
- What are the drawbacks or tradeoffs?
- Would a damaging admission increase the trust your customers have in you?
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