Damaging Admission
This is a preview of a concept contained in The Personal MBA by Josh Kaufman, a book that will help you master the fundamentals of business, hone your business instincts, and save a fortune in tuition. The Personal MBA distills the most powerful principles of business and delivers them quickly and concisely. Order your copy now…
What is “Damaging Admission”?
“We confess our little faults to persuade people that we have no large ones.” — François de La Rochefoucauld, seventeenth-century French courtier and aphorist
Key Points:
- Damaging Admission means acknowledging potential risks an offer may have.
- Making a Damaging Admission can actually increase your prospects’ Trust in your offering, because it shows integrity.
- Be upfront regarding your drawbacks and Trade-offs. They know you’re not perfect, so don’t pretend to be.
Questions for Consideration:
- Who is your offer not for?
- What are the drawbacks or tradeoffs?
- Would a damaging admission increase the trust your customers have in you?
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