Critically Important Assumptions
This is a preview of a concept contained in The Personal MBA by Josh Kaufman, a book that will help you master the fundamentals of business, hone your business instincts, and save a fortune in tuition. The Personal MBA distills the most powerful principles of business and delivers them quickly and concisely. Order your copy now…
What are “Critically Important Assumptions”?
“It is better to be roughly right than precisely wrong.” — John Maynard Keynes, economist
Key Points:
- Critically Important Assumptions (CIAs) are facts or characteristics that must be true in the real world for your offering to be successful.
- Every business has CIAs that will define if it can survive or not.
- The more accurately you can identify and test these assumptions, the less risk you’ll be facing.
Questions for Consideration:
- What are the assumptions behind your idea that, if you found out they weren’t true, would sink your idea?
- What has to be true in order for you to succeed?
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