Controversy
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What is “Controversy”?
“If you want an audience, start a fight.” — Irish Proverb
Key Points:
- Controversy means publicly taking a position that not everyone will agree with, approve of, or support. Used constructively, it’s very effective to attract Attention.
- If you agree with everyone, your position is boring and no one will care.
- It’s okay to disagree, call out or position against something, because it provokes discussion, and discussion is Attention.
- Controversy with an ethical purpose is valuable. Controversy for the sake of controversy is not. Always keep your goal in mind.
Questions for Consideration:
- Are you attempting to avoid controversy, or are you embracing it as a valuable tool to attract attention?
- How can you benefit from controversy without turning yourself into a soap opera?
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