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The Personal MBA: The Book

Master the Art of Business - by Josh Kaufman, founder of PersonalMBA.com

Conservation of Energy

This is a preview of a concept contained in The Personal MBA by Josh Kaufman, a book that will help you master the fundamentals of business, hone your business instincts, and save a fortune in tuition. The Personal MBA distills the most powerful principles of business and delivers them quickly and concisely. Order your copy now…

What is “Conservation of Energy”?

“Whenever an individual or a business decides that success has been attained, progress stops.” — Thomas J. Watson, former president of IBM

Key Points:

  • Conservation of Energy means that we’ve evolved to avoid expending energy unless it’s necessary.
  • Unless a Reference Level is violated, people will generally Conserve Energy by not acting.
  • Sources of information that change your Reference Levels are valuable in prompting action. By learning of other choices that you can make, you may acquire different Reference Levels.
  • All you need to know is that something that you want is possible, and you’ll find a way to get it.

    Questions for Consideration:

    • Are you being lazy, or is it an energy conservation issue?
    • Could you intentionally knock a reference level out of control to prompt action in a certain area?

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    True leaders aren’t made by business schools – they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and you will learn in one week the principles it takes most business professionals a lifetime to master. Buy The Personal MBA by Josh Kaufman now.