Cognitive Scope Limitation
This is a preview of a concept contained in The Personal MBA by Josh Kaufman, a book that will help you master the fundamentals of business, hone your business instincts, and save a fortune in tuition. The Personal MBA distills the most powerful principles of business and delivers them quickly and concisely. Order your copy now…
What is “Cognitive Scope Limitation”?
“One death is a tragedy. A million deaths is a statistic.” — Kurt Tucholsky, German satirist
Key Points:
- The Cognitive Scope Limitation is the way we simplify the reality when it becomes too overwhelming for the mind. This is what happens when you walk on Times Square: you can’t possibly feel emotionally connected to so many strangers.
- It’s not possible to expand the scope of information in our minds, we just can’t handle so much reality.
- Personalizing an issue is the best way to overcome this limitation. It helps to personalize decisions by imagining they affect someone close to us.
Questions for Consideration:
- How can you personalize the results of actions or decisions that affect people outside of your immediate circle of peers?
- How can you remember to use the ‘newspaper rule’ and ‘grandchild rule’ before making major decisions that affect others?
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