Call-To-Action (CTA)

This is a preview of a concept contained in The Personal MBA by Josh Kaufman, a book that will help you master the fundamentals of business, hone your business instincts, and save a fortune in tuition. The Personal MBA distills the most powerful principles of business and delivers them quickly and concisely. Order your copy now…

What is a “Call-To-Action (CTA)”?

“Don’t make me think.” — Steve Krug, usability expert

Key Points:

• If you want a prospect to take the next step you need to give them a Call To Action (CTA): tell them exactly what to do. Visit a website, check your e-mail, call a phone number.
• The key for an effective CTA is to be as simple, clear and obvious as possible.
• The best CTAs call directly for a sale or for Permission to follow up.

Questions for Consideration:

• Are you clearly directing your prospects to take a single, simple, obvious action?
• If not, what can you tell them to do next?

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True leaders aren’t made by business schools – they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and you will learn in one week the principles it takes most business professionals a lifetime to master. Buy The Personal MBA by Josh Kaufman now.