Bundling and Unbundling
This is a preview of a concept contained in The Personal MBA by Josh Kaufman, a book that will help you master the fundamentals of business, hone your business instincts, and save a fortune in tuition. The Personal MBA distills the most powerful principles of business and delivers them quickly and concisely. Order your copy now…
What is “Bundling and Unbundling”?
“A bit of this and a bit of that is how newness enters the world.” — Salman Rushdie, novelist
Key Points:
- Bundling means repurposing value that you already created to create even more value by combining multiple small offers into one large offer.
- The more offers contained in a bundle, the higher the Perceived Value of the bundle will be.
- Unbundling is the opposite of bundling, it means splitting an offer into multiple smaller offers.
- Bundling and unbundling help creating value for different customers without having to create something new.
Questions for Consideration:
- Can you bundle or unbundle your offer? How?
- What could you offer if you did?
Share this concept: http://book.personalmba.com/bundling-unbundling/
True leaders aren’t made by business schools – they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and you will learn in one week the principles it takes most business professionals a lifetime to master. Buy The Personal MBA by Josh Kaufman now.
