A World-Class Business Education in a Single Volume

The Personal MBA

Master the Art of Business

2nd Edition, Revised & Expanded


This is a preview of a key idea from The Personal MBA: Master the Art of Business by Josh Kaufman. Order your copy now...

Bootstrapping

“Felix qui nihil debet.” (Happy is he who owes nothing.) — Roman Proverb

Key Ideas:

  • Bootstrapping is the art of building and operating a business without funding.
  • Bootstrapping allows you to grow your business while controlling it 100%.
  • If you accept Funding, make sure that you use it to do things that you couldn’t otherwise.
  • Bootstrap as far as you can go, then move up the Hierarchy of Funding as needed.

Questions for Consideration:

  • Could you bootstrap your business idea?
  • If not, how much funding do you need, and how can you raise that money will minimizing the control you give up?

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