Autocatalysis
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What is “Autocatalysis”?
“The system that will evolve most rapidly must fall between, and more precisely on, the edge of chaos—possessing order, but with the parts connected loosely enough to be easily altered.” — E. O. Wilson, systems theorist
Key Points:
- Autocatalysis is a reaction whose output produces the raw materials necessary for an identical reaction.
- An autocatalyzing system will produce the inputs needed for the next cycle as a by-product of the previous cycle. This results in a positive, self-reinforcing Feedback Loop, where the system will grow until the system changes and produces less output.
- If your system has an autocatalyzing element, it’ll grow more quickly.
Questions for Consideration:
- How can you build an autocatalyzing loop into your business structure?
- What can you do to ensure that every new customer you have makes it easier to attract even more customers?
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