Association
This is a preview of a concept contained in The Personal MBA by Josh Kaufman, a book that will help you master the fundamentals of business, hone your business instincts, and save a fortune in tuition. The Personal MBA distills the most powerful principles of business and delivers them quickly and concisely. Order your copy now…
What is “Association”?
“In general, we are least aware of what our minds do best.” — Marvin Minsky, cognitive scientist and artificial intelligence researcher at MIT
Key Points:
- The human mind stores information contextually. Because the brain looks for patterns, your mind effortlessly forms Associations, even between things that aren’t logically connected.
- Presenting positive associations in your offer can influence what people think about it.
- Cultivate the right associations and your customers will want what you have even more.
Questions for Consideration:
- What do your customers currently associate your offer with?
- Could you cultivate associations you’d like your prospective customers to have regarding your offers?
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